GEN/US, short for Generation Us,  is an independent production studio and creative agency. We’re a collective of artists, strategists, storytellers, designers, developers, producers, filmmakers, and technologists united by a singular vision: to redefine the ordinary. As a production studio, we develop and produce Original Entertainment. As a creative agency, we craft Branded Experiences that transform how brands show up and connect with their audience.

GEN/US isn’t for everyone — and that’s intentional. We form long-term creative partnerships with brands, entertainers, and organizations that share our appetite for bold thinking and breakthrough work. Every project is built on trust, shared ambition, and purpose — delivered with creative precision and visual clarity.

GEN/US began in Brooklyn, New York in 2012, founded by Markus White and Justin Perry — two creatives who knew the system wasn’t built for originality— so they built their own. Even then, GEN/US was more than a production studio. It was a response to creative limitations — a space built to push boundaries and elevate original thinking. In 2023, after years of growth in their respective fields, Markus and Justin reunited in Atlanta, Georgia, combining their capabilities to bring GEN/US back — this time with greater purpose and a bolder vision.

Genius Level.