Markus White has never been one to follow the rules. As the co-founder of Gen/Us, he’s built a reputation for challenging the ordinary, pushing the creative envelope, and proving that originality still has a home in this industry. But lately, there’s been something new brewing in his mind—something big. A new vision for Gen/Us. A new space for next-level creativity. A new home for genius.
So, what does the next Gen/Us studio look like? Well, if you ask Markus, it’s not just a studio—it’s a statement.
The Future is Built for Creators
Imagine walking into a space that doesn’t just look like a creative hub—it feels like one. The next Gen/Us studio isn’t about cold, industrial production spaces or cookie-cutter offices. It’s an ecosystem designed for storytellers, visionaries, and innovators. Every inch of it should inspire—because at Gen/Us, we don’t do dull.
Traditional sets will blend with futuristic LED walls and mixed reality stages, allowing creators to shift between mediums effortlessly. Soundproof podcast rooms will provide the perfect environment for recording, while editing suites will feel more like artist sanctuaries than workstations. The lounge will be a haven for the creatively obsessed, fostering connections and spontaneous ideas. Design won’t be an afterthought; it will be intentional, with warm lighting, vibrant textures, and an open, collaborative energy that makes you want to stay past closing hours.
Where Talent & Brands Meet in the Middle
Gen/Us is already redefining what it means to be a creative studio, but this next step is about taking partnerships to another level. Markus envisions a space where talent and brands don’t just hire Gen/Us—they immerse themselves in the process. Co-creation rooms will provide a collaborative environment, live-streaming studios will bring real-time content creation to life, and AI-assisted storytelling tools will enhance the creative process in ways never seen before.
The Culture of Innovation
This new studio isn’t just about production—it’s about culture. It will be a space where artists, brands, and next-generation talent can come together to build something greater than themselves. More than just a workplace, it will be a clubhouse for disruptors, a sanctuary for thinkers, and, most importantly, a home for those who refuse to settle for mediocrity.
What’s Next?
While nothing is set in stone (yet), one thing is certain: Markus White and the Gen/Us team are in the lab, cooking up something extraordinary. The future of Gen/Us isn’t just about a physical space—it’s about creating an environment where genius thrives.
Stay tuned. The next era of Gen/Us is coming—and trust us, you’ll want to be a part of it.