Tastetopia: A Future Worth Growing Old In. For the 2025 edition of Taste — the annual fundraiser by Meals on Wheels Atlanta — Generation Us was commissioned to develop a campaign built around this year’s theme: Tastetopia. Our job? Craft a cinematic announcement for the 11 cultural Tastemakers being honored.

Meals on Wheels Atlanta set out to spotlight 11 of Atlanta’s most influential cultural leaders — not just for what they’ve done, but for the future they’re shaping.

This campaign needed to feel visionary, emotionally resonant, and visually elevated — something bold enough to catch the eye of next-gen donors, and meaningful enough to move them to act on an issue many overlook: senior hunger.

We imagined Tastetopia — a cinematic future where senior hunger no longer exists — and placed each Tastemaker inside their own version of that world.

Using green screen, AI-generated dreamscapes, and seamless aging effects, we turned each short into a living portrait. Each film combined original voiceover with slow, editorial-style camera moves and minimal, surreal environments inspired by modern architecture and concept art. The result was a highly stylized and deeply personal statement about empathy, aging, and legacy.

This wasn’t just recognition. It was an invitation — to invest in a future worth growing old in.