Transformation in Motion. Meals on Wheels Atlanta invited us to craft a film that would introduce Tastetopia — the latest evolution of their signature fundraising experience, TASTE. The intention was twofold: to drive attendance and to reframe the evening not just as a benefit, but as a cultural moment.

Our task was to translate transformation — showing how an everyday nonprofit space becomes a high-energy intersection of food, fashion, music, and impact — while keeping the mission in full view.

We built the narrative around contrast. The film opens in motion, following Creative Director Brandon Jenkins through the spaces where Meals on Wheels Atlanta does its quiet work — kitchens, pantries, prep zones. Through carefully composed transitions, we reveal how those same spaces are reimagined for a single night of intentional celebration.

To ground the present in legacy, we wove in archival footage from past TASTE experiences — intimate moments with chefs, kinetic shots of the crowd, flashes of performance and movement. These memories weren’t just references; they became context for what’s coming.

The piece closes with a direct invitation. This isn’t just an event. It’s a space where purpose meets aesthetic, where giving back looks and feels like the city it serves. Every ticket feeds a senior. Every guest brings us closer to a future where no one is left behind.Tastetopia isn’t just a night out — it’s a vision worth stepping into.