In a saturated podcast market, Marlo Hampton and Sanya Richards-Ross came to us with a bold ask: build a new kind of talk show. Something unfiltered, unapologetic, and uniquely theirs. It needed to hit across platforms, feel as stylish as it was raw, and connect with fans who crave real conversations — not prepackaged hot takes.

We developed The Real Close Friends from the ground up — concept, format, talent development, set design, production, and rollout strategy. We treated the visuals like a digital playground: punchy cutaways, animated reactions, and graphic overlays designed to mirror a social media feed in motion. The show feels like scrolling through a group chat you wish you were in — fast, loud, intimate, and always a little chaotic in the best way. We paired that energy with a multi-camera studio setup, cinematic lighting, and bold framing — giving the series a look that cuts through. Then we optimized content delivery across YouTube, Instagram, and podcast platforms to drive consistent, high-engagement growth.

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